Victoria BC – June 9, 2015 – Artisans at Work Économusée® British Columbia announces the launch of a new website that signals their leadership role in the promotion of a thriving community of traditional craft artisans and agri-food producers in the province.
The website promotes individual artisan trades as viable businesses that contribute to regional economic development, sustainable communities and cultural tourism. Currently there are three certified on Vancouver Island and one under development in the Okanagan, and this network is set to double in size over the next year. The re-designed site is an important platform to support this growth with dynamic tools featuring images, videos, maps and directions.
“By establishing a compelling online presence, we continue to build on our ability to provide effective programs, services and online tools to this community of traditional entrepreneurs”, explains Pascale Knoglinger, Project Manager. “We also extend our global reach and encourage the discovery of these amazing artisan workshops as cultural learning experiences.” The new website also reinforces the international brand, Économusée® Artisans At Work, a network of over 70 certified experiential tourism destinations across Canada and in Northern Europe. Recognized by UNESCO as a model for the preservation of intangible cultural heritage, each thriving entrepreneur opens their workshops and showcases their unique products to the public as a ‘living museum’.
This initiative is managed by the Société de développement économique de la Colombie-Britannique (SDE), the catalyst for Économusée® Artisans at Work in British Columbia. The design and online tools were developed in partnership with the Économusée® Network Society (ESN) and the Vancouver Community Network.
Pascal Knoglinger, Project Manager